We work the data, you analize
"The first condition to apply Artificial Intelligence in Consumer Goods Companies is to have
Common Products and Stores masters to allow the combination between sources"
Master data management:
Source Files from retailers and customers* Data sharing,
Nielsen, IRI, Kantar, Leaflets,
Store Audits, ECommerce audits,
Internal Sources: Sales, Logistics, Financials.
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*Examples: Auchan, Carrefour, regional retailers
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Specialist in joining sources for easy analytics:
Quick business analytics deliverables (Excel + Pdf).
SKU Products and Stores data management and normalization.
Data Preparation and Data pipelines for Data Scientist or IT integrations​
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Retailers and customer files
Each customer and retailers name the products and stores in a different way, making imposible common analytics and comparisons.
ALL THE DATA SOURCES WILL SHARE SAME MASTERS READY TO BE ANALYZED TOGETHER.
Consumer goods third party data
Retail Audits (Nielsen / IRI- Circana), Consumer Audits (KWP), Leaflets Audits, Store Audits, ECommerce Audits,
Field Sales Activations,
Directories, etc.
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THE COMMON MASTER DATA USES YOUR COMPANY STANDARDS
Combination of data sources
Data files and databases organized to ease the analytics of business analyst, data scientist or data access by internal Business Intelligence tools o IT integrations.
READY TO ANALYZE